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Give me a ‘B’
Soooooo, the Live Honda TV Ad aired last night. Yes, it really was different, engaging and created loads of buzz. It a perfect fit with what Honda stands for as a brand. The only tiny, tiny thing is,...
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Beemer brand love
I’ve been thinking a lot about Brand Love recently. Not quite in a Lovemarks relationship/performance expectation way, but in a (perhaps more British?) understated, mostly unacknowledged way. Take my...
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The Joy of driving? Not sure that belongs to BMW
I’ve been trying not to write this post for a few weeks. You see, I really wanted to love the new BMW campaign, all about joy. I really like BMWs. They’re in my blood. I’ve got a little one. But I...
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